An explanation of why we've changed to USD
Born in Vancouver, MVMT is, at its roots a Canadian company.
That understanding might cause some people to ask: “why do you charge in USD then?
There’s no hiding it, USD is more valuable than CAD and in most cases would make the program cost more for the people that were there from the beginning, so one might immediately jump to a simple five letter word: greed.
That’s not the case and in a pushed for continued transparency, we wanted to shed light on why we made the change and have a detailed explanation below.
Take a read and if you have any questions, feel free to fire us an email.
1. The Growth of a Global Program
As MVMT grows, it is increasingly become a global platform with participants currently from over 10 countries around the world.
As we grow, we expect this trend to continue and will soon see a day where the majority of participants are from countries outside of Canada.
As the defacto currency of the world, the USD is the gold standard for companis that conduct business online. Choosing USD allows us to provide participants from all over the world a currency that they are familiar and comfortable with.
2. Letting You Lock In Your OG Pricing
We see a different kind of future at MVMT – one where everyone is free to chase what matters to them and has the tools and space to do so. This belief is what pushed us to build out and stick with the Pay What You Want model in a sea of others who would charge hundreds of dollars for a program like Damn Early Days.
With the Pay What You Want model, all participants to are free to choose whatever dollar value they want to contribute, starting with a single dollar. If anyone is worried about the currency conversion, we encourage them to donate a lesser amount that they are comfortable with.
3. More Predictability For Us To Grow
MVMT primarily runs on inputs that are charged in USD. From the technology infrastructure, we deploy to run the platform and the websites we host, a majority of our costs are charged in USD.
By having both our revenue and our costs in USD, we are able to have more predictability and less fluctuations in running MVMT. That means we have more clarity in our business and are better able to focus on delivering the best program we can.
We hope that explains it.
If you have any questions, feel free to fire us an email here.